…and recruiters wonder why the market is tough and most of them are even wondering when it’s going to return to normal?
This evening whilst I was carrying out my hourly review of the latest job ads on various advertising mediums, I noticed that one of my “competitors” had listed a new web development role online – (refresh) – oh wait that’s 2 of my competitors, hang on, that’s 3, maybe now 4.. FOUR companies posting the same job, in the same space, on the same site, and guess what.. the copy in those ads is almost the same, see here;
So in a market where things are tough, where you’ve actually got to work hard, think outside the square, actually give a damn and hey be different.. why are companies still doing the same things they were doing 2, 3+ years ago ? That’s right most recruitment companies are marketing like it’s 2004. I’m curious though, what are some of these company’s “value propositions“? What sets you apart is important. Now now, we haven’t been around long, (who knows how long we’ll be around for), but right now, we are whooping some of the bigger companies… in our comparable talent search space 🙂
So, like the heading says in Italian, Why are we different, a large part of why on a daily basis we get told that the Just Digital People & Just People brand is so fresh & naturally different is for this reason; we don’t just post content on linkedin, get our staff to like the posts and be done with it.. MAGICALLY HOPING SOMETHING POSITIVE WILL HAPPEN:- we create content that provokes engagement, we get in and engage with other humans, help them, we understand that micro content is leading the way, in marketing, we understand that it takes a long time to create a niche following, therefore all the JDP & JP crew are encouraged to spend copious amounts of time on twitter, we’re all ready to engage at almost anytime of the day and night, in fact try us right now, see if we respond to you, FREE lunch for you, if we don’t respond within a reasonable amount of time:
Micro content & Mobile Phones – we’re alive & coming across people’s mobile phones with meaningful content every other hour of the day, we’re creating conversations with people in our market, we’re going to where the talent is, we’re making waves and people are noticing this, purely because we’re not afraid of putting ourselves out there to be of assistance to a market that is ever changing – that’s how you get ahead in this market. Who cares who sees your content? Who cares if another recruiter knows what you’re up to on linkedin (not that I connect with many recruiters, personal thing since starting), but be smart about it, go out and meet the right people and then continue the conversations online forever after. BEWARE, it takes time and effort.
*We don’t work with companies that hire 3 or more recruiters to search for new talent – So if you’re looking for job opportunities in Digital that no one else knows about, we might be worth a tweet – @justdigitalppl