Q: What is the best advice you can give salespeople today?
Selling in the past has meant that salespeople should be acting like pitchers. But the future of selling involves being a catcher. In my upcoming book “Jab, Jab, Jab, Right Hook,” I will reveal how to establish a relationship first, bring value and then go in for the close. Most people treat social media as if you are trying to get married after a first date. That’s what most salespeople struggle with: patience. Patience is key for selling with social media.
And you have to start by telling a story to make people care.
For example, take some of your content and make it more accessible and relevant to people. Then, go on Twitter and search for keywords related to your business. Respond to the conversations that you find and to what’s being said about those keywords instead of starting a new and unsolicited conversation. Be helpful and responsive and bring value first and foremost. Otherwise, you’ll have a far smaller chance of winning.
From @garyvee .. Yes I copied this, but it’s what I aim to do with social media all day everyday in every way! Let people in and be in it for the LONG term.